Luxlock, Creativo and MetaBurnett introduced an immersive experience with fashion during New York Fashion Week that helps designers have an impact beyond the runway with unlockable phygital twin NFTs. STRUT Models (the only 100% Caribbean, female and Vlack-owned modeling agency in New York focused on inclusivity, diversity and individuality) collaborated on an NFT collection that combined art, music and a sense of play with rewards through The Modernist.

The non-fungible token collection consists of 9,724 Genesis NFTs based on 442 hand-illustrated and interchangeable works of character art. At NYFW, Spring 2023 collections with a live model presentation were paired with digital twins, which were made available for immediate purchase and virtual try-on using augmented reality experiences.

These digital assets bring a new dimension to NYFW and they explore a new era of the internet and the fashion industry at large.