Stitch Fix Freestyle gives shoppers access to their very own personalized store where they can discover and instantly purchase items that are thoughtfully curated for them. The customized shopping experience starts with a style quiz that determines an individual’s budget, preferences and sizes, and the artificial intelligence stylist suggests 24 ensembles. Over time, the system becomes smarter and better able to understand a user’s needs and preferences.

On the platform, shoppers can find a range of brands like Girlfriend Collective, Club Monaco and adidas, and it functions like a hybrid subscription service and smart shopping assistant. The time-saving resource is ideal for customers who want to enjoy a simplified shopping experience and an easy way to refresh their wardrobe. The convenience-focused experience still allows for browsing, but it has the potential to save shoppers from sifting through endless options online.