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HomeThe Art of CommunicatingNonverbal Communication - Friend or Enemy?

An important human characteristic is that it is impossible not to communicate. Facial expressions, gestures, your posture, your silence – they all talk. You don’t even get to say a word and your life story is already told. And the story might be inaccurate.

So every time you have to make sure that your image will help tell the story. It will politely ask your interlocutors for coffee and cookies while you prepare yourself to make a good impression which will help you fit in.

How many times you have been told that the soul of commerce lies in advertising? Without a clear, coherent and sustained image you don’t really exist. Why do you think big companies pay millions of dollars for a logo? Because it’s so very important, isn’t it?

People say that appearances are misleading. They fear them. But this only happens when your picture tells a story and you another – completely different. What you need to do to have a coherent and sustainable personal brand is to invite them both to dinner. Yes, you and your image. Then listen and understand each other.

How to start branding yourself?

There are some simple and important steps in brand communication. Always start with defining the problem. Be honest with yourself. Look at yourself in the mirror and describe yourself to an imaginary stranger. And don’t lie to yourself. Now make an analysis of what you saw. Think carefully of what you’d like to change and why you haven’t done it so far. Look in the past and imagine yourself in the future. If you wish you could make a SWOT analysis (strengths, weaknesses, opportunities, threats). See yourself globally. I know it’s hard to think of you this way. But it will be a step forward to whom you want to be.

Confidence

Indian doctor and writer Deepak Chopra speaks in one of his over 40 books about the secrets of attraction. ‘The key is to feel attracted to yourself’, he says. If you feel really attractive, you will attract others to you. This can be accomplished even when you see the people you love expressing their love through gestures or words. Absorb the love; look into their eyes and say: ‘I love myself as I am’. And with this interior attitude you can be very attractive.

Another secret of attraction, says Chopra, is to embrace your weaknesses. Your negative traits are not to make you unattractive, but to make you entire.

When someone seems perfect is not attractive because it is not natural. People will feel that something is wrong and will seek to escape, avoiding contact with that person.

Your personal brand – the mirror of real you

You don’t need to be told that you look like someone who is attractive. You only have to look like yourself; that’s all. But do not become a perfectly defined scheme or pattern. It will be like wearing a tight jacket.

Do not worry; the people you love are here just to guide you.

For more articles visit http://officehints.com/



Source by Peter Sides

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