The world’s largest animal rights organization, PETA, launched the ‘Eye To Eye,’ which compared to other virtual reality experiences, is quite different. The initiative allows users to engage in real-time and deeply emotional dialogue with virtual animals. The objective is, of course, empathy and for the observer to see “the world from [the animal’s] perspective.
The use-case and idea are conceived in partnership with Kolle Rebbe and the message is deeply educational.
Image Credit: PETA