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Loop Digital Wardrobe is a fashion ecosystem that digitizes and connects one user’s closet to another so that they can become part of the future of fashion. Loop is on a mission to weave sustainability into the average shopping experience and it does so by digitizing items at the point of sale. This way, retailers are equipped with post-purchase data and additional analytical information.

App users benefit from being able to connect their own wardrobe with the wardrobes of friends, influencers or even strangers for the purposes of reselling, trading, upcyling or donating items to charity.

Jack Ostrowski, who launched Loop Digital Wardrobe, says “We need to make being more sustainable easy to do and fun for the customer while generating value for the retailer. We need to move the model from ownership to ‘ownershift.'”


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