Coca-Cola experimented with generative AI earlier this year with the Create Real Magic campaign and the brand is now introducing a holiday card generator powered by artificial intelligence. This generator taps into both GPT-4 and Dall-E 2 so that people who want to spread seasonal cheer can make the most of holiday-themed content from Coca-Cola. The AI tool shares some of the most iconic assets from the brand, including its rendition of Santa Claus created in 1931 by Haddon Sundblom, along with the iconic polar bears from the early 90s.

To create their AI-generate holiday card, users begin by selecting a style, a subject and a scene for their card. On the Create Real Magic site, users can also view and like cards by other creators.